Seattle startup Decide.com, brainchild of UW Computer Science & Engineering Professor Oren Etzioni, has progressed from analyzing price drops and increases on cameras, phones, appliances, and more to now assigning them to one of four categories, from “we love it” to “don’t buy it.” The new "Decide Score" feature uses expert and user reviews, aggregated and analyzed, to “determine if products are the best or worst,” reports GeekWire.